GAMEs Digital Marketing Strategy Free Essay Example, 2000 words

According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies its corporate aims in relation with the changes in the external environment and the competitive nature of the industry. Moreover, during the process, it is also important to constantly evaluate how the company s digital marketing tools have been interacting with the market situation to aid the achievement of designated objectives. Thus, this aspect is of fundamental significance for GAME if it intends to maximize the potential of its digital marketing strategy. In terms of managing the organization s objectives and aligning them with the digital marketing strategy it can be identified that by the implementation of the proposed digital marketing policies, GAME aims to increase i ts market share in the United Kingdom by 5% and be able to achieve this goal within the period of 6 to 18 months. As stated previously, there are certain weaknesses in the execution of GAME s official website that may be preventing the organization from capitalizing on the potential of an official website as a pivotal tool and technique of the overall digital marketing mix. We will write a custom essay sample on GAMEs Digital Marketing Strategy or any topic specifically for you Only $17.96 $11.86/page These objectives are distinctly related to informing the customer about the specifications of a product or pursuing the customer to make a decision to purchase the product (Kurtz and Boone, 2010).