The United States Of America Essay - 1421 Words

The United States of America has a dark, shameful past that deals with the mistreatment and enslavement of African Americans. For centuries, the black body was only seen as a product; never seen as a human being slaves’ bodies became an economic resource that was expendable. The slave master could do anything to their property without fear of breaking the law. The practices that were used gave rise to a deep problem in the African American community that is still prevalent in today’s society. Slavery was about â€Å"stolen bodies working stolen land. It was an engine that did not stop, its hungry boiler fed with blood.† (Whitehead 117) Practices during slavery which include but not limited to forced sterilization, phrenology, and various experiments are the underpinnings that are the likely consequences of African American distrust in the health care system. In an attempt to highlight white pseudoscience, Colson Whitehead successfully develops and shows the causal relationship that caused the distrust and how this distrust affects African American’s current views of physicians. The dominant class in the United States has long controlled Black people’s fertility. Black women were encouraged to have more children during slave times when it served plantation owner’s wealth to have more black bodies. In this sense Black people were forced to breed and create more property. However, after the American Civil War, it became less desirable to have an increasing BlackShow MoreRelatedThe United States Of America1536 Words   |  7 PagesThe United States of America is well known throughout the world for tis democracy ant the freedoms of its citizens. Since declaring its Independence from Great Britain rule in 1776, the United States of America has undergone a continuous effort to maintain law and order. In order to create a strong federal government with a system of check and balances the Constitution was proposed and ratified. The Constitution of the United States became the Supreme law of the land. (The Constitution) We theRead MoreThe United States Of America1317 Words   |  6 PagesThe united states of america has been in many world affairs since its creation. One of the earliest international events that can be attributed to having direct links with the Great Depression was the Manchurian Crisis of 1931. War had broken out between China and Japan, who had both suffered due to the counter measures and high tariffs set by America and Europe to combat the Great Depression. Japanese army officers in Manchuria manufactured an incident, took over the province and on their own cr eatedRead MoreThe United States Of America995 Words   |  4 PagesThe United States of America has always been known as the home of â€Å"The American Dream†. This consists of the nice house with the family, the dog and the white picket fence. Lately, however, the country has been losing this dream. Lately the corruption of the United States of America has taken over this dream that led so many to want to make a home in the country. Politics has become a contest of money and power. Money has come to equal power, and it shown through all elections. The Federal ElectionRead MoreThe United States Of America1551 Words   |  7 Pages The United States of America: the place that praises the â€Å" American Dream† that countless people try following but never really succeed in accomplishing because of systemic racism. It’s easy to tell people to pull themselves up by their bootstraps, but what if they don’t even have bootstraps to begin with? The American Dr eam is a sugar coated lie. After hundreds of years of colonization, mass genocide, racism, white supremacy†¦ It is deceptive to tell minorities that they can be as successful asRead MoreThe United States Of America Essay1694 Words   |  7 PagesA crash in america may be coming a lot sooner than many people think. The United States of America is facing problems a lot of people are either unaware of or just dont think its a big deal. Most of america think that our economy and government is in alright financial shape, That may not be the case though. America is in bad shape and it seems to be going down hill. America is declining in world power as well and this is just another factor leading to a crash in the future. Other nations are growingRead MoreThe United States Of America1244 Words   |  5 PagesFrom Northern Pakistan to The United States of America, The Exchange Student Probably to everybody’s shock, nobody could have imagined how poorly executed the 45th’s President Executive Order shortly after it was established. Any person, who is from one of the seven designated Muslim countries in the Middle East, are not allowed the right of entry into the United States of America. People like Syrian Refuges are ban indefinitely until the 46th POTUS reverses that order, who are seeking nothing butRead MoreThe United States Of America1674 Words   |  7 PagesThe United States of America is the world largest single economy with a lot of trade activities with other nations. The country has traded with other nations for centuries hence it is an important economic partner (Jensen, Quinn Weymouth, 2015). The country normally has a lot of influence in the world trade since it serves almost all the nations worldwide. In fact, most of the trade policies that affect the whole world have been proposed by the United States of America. Moreover, the count ry isRead MoreThe United States Of America1354 Words   |  6 Pages The United States of America was sought out by immigrants as a place of freedom and refuge. Throughout America s short history, people from all over the world looked to America as a land of opportunity. Immigrants from Eastern European countries such as Poland, Lithuania, and Hungary poured into the United States in the mid 19th century. The large amount of immigration from Eastern European countries to the United States between 1919 and 1924 was due not only to the opportunities of work and freedomRead MoreThe United States Of America938 Words   |  4 PagesThe United States of America is one of, if not the most developed nation in the world as of 2014. America is well-known for its freedom and opportunity it offers, which is why many individuals sought out for it. But I am not going to write about America’s many achievements and prestigious comforts. I would like to address the current situation that h as been haunting America for quite some time now. In the last century, technology all around the world has undergone dramatic changes, whether it isRead MoreThe United States Of America1340 Words   |  6 PagesThe journey of how the United States of America became the United States of America is a very complex one. With America declaring separation from the Great English Empire, to the organization of becoming a free, sovereign nation and lastly, the migration and colonization of the now, western United States, including the great state of Nevada, has many components. The Declaration of Independence initiated the process of becoming a country of its own. This Document pushed the separation from England

Artistic Expression Poems Speak to Emtions and Capture...

With time poems may have lost their voice, but not their importance. Up to this day, poetry is still one of the greatest forms of artistic expression; Poems speak to emotions and capture feelings. There is no right format of a poem, but yet a world of possibilities. Instead being unchangeable poems are innately open to interpretation; they should be spoken out loud in order to be â€Å"heard†, convey truth and cause impact. The Love Song of J. Alfred Prufrock by T.S. Eliot is an extremely meaningful poem; it is one of Elliot’s best-known works and without a doubt a masterpiece (Hillis). T.S. Eliot introduces the poem with a quote from Dantes Inferno (XXVII.61-66), and with that sparks our curiosity. He then makes statements and questions†¦show more content†¦Prufrock may be his own enemy, the one who holds himself, as he wonders if â€Å"it would it have been worthwhile.† The Love Song of J. Alfred Prufrock is a poem that appeals to the emotions. The poem tells a story, a confession, perhaps with no logical structure, but it is done in such manner that creates a distinctive poetic style (Sishe, pp. 13-20). The passage from Dantes Inferno at the beginning may at first seem out of place, but as we read the poem, we are able to see the connection between the two stories. The fragments of Eliot’s imagination are mixed with his concerns and transformed into the character of Prufrock. Throughout the narrative the character is shown to be uneasy and desperate to be heard. He tries to make meaning but fails many times. His many questions and affirmations about life are mixed with allusions and metaphors making us wonder about our own uncertainties. Can poetry matter? In today’s modern world it is extremely hard to keep up with everything that happens. As technological advances take over, we easily let go of old traditions. Poetry was once the ce nter of art, but it lost its place, it lost its â€Å"voice† (Liu Huang, pp. 21). Poetry should once again be a part of people’s lives. Simply including poetry on the school curriculums is not enough to enforce its importance. To give the attention it deserves, perhaps there should be a change in the mindset of people, but the big questions are how can that

Literacy Narrative Essay Sample free essay sample

Writing has ever been my most hard portion of English. Reading. on the other manus. is something I could make all twenty-four hours ; nevertheless. with composing. I grimace merely believing about it. It was non that I did non hold anything to state. because I really have rather a spot to state. I merely could neer calculate out how to give voice what I had to state in merely right manner on the page. My ma taught me to read and compose at a immature age. After that. I would devour any book that I could acquire my custodies on. However. I have had problem with composing since it became more than merely my alphabet and Numberss. In simple. I got through assignments by doing my undertakings read like a deadening fact book. This manner was awesome for a high class. non so great for composing interesting narratives. The first study that I remember composing was in 2nd class. We will write a custom essay sample on Literacy Narrative Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We had to make a undertaking for history category about a president. complete with a two page study. We had three hebdomads to finish the undertaking. I chose Thomas Jefferson as my subject. I had my posting made. with a batch of images and captions. done within one hebdomad of acquiring the undertaking. My ma took me to the library to make some research on Thomas Jefferson. I found so much material. Then I sat down to compose. I could non believe of anything to set on the paper. The due day of the month got closer and closer. I still had no study to turn in. Finally on the Eve of the due day of the month. I sat down and forced myself to get down composing. The twenty-four hours had arrived ; I was showing my undertaking. Our instructor. Mrs. Mullins. called us up alphabetically. My last name is Hensarling. so I had to wait for a piece. Finally. after what seemed similar everlastingly. it was my bend to show my undertaking. I went to the forepart of the category and began showing. Soon I was done. I turned in my posting and study on Thomas Jefferson. A few yearss subsequently. Mrs. Mullins handed us our classs. I looked at mine and I got a â€Å"B† . I had neer made less than an â€Å"A† before. I took it place and showed my ma. She said. â€Å"Oh. Rebekah. I am so proud of you. You worked so difficult. † I said. † But mamma. I have neer gotten a â€Å"B† before. Are you certain you are still proud of me? † My ma read Mrs. Mullins remarks and said. â€Å"Next clip. you will merely hold to alter it up a spot. † I asked her what she meant. My ma said. â€Å"Next clip you will do it more merriment. non so much like a timeline. and more like a true narrative about your topic. † This was my first experience in composing for a class. I learned a batch and I instantly applied to my hereafter written assignments. I was in high school the first clip I had to compose a narrative. I was a fresher. This was Ms. Bradley’s first clip learning at Union Christian Academy. On her first twenty-four hours. she gave us our course of study and said. â€Å"I do non accept late work. particularly on composing assignments. † We. literally. sat at that place stunned. My first-year category had it really easy during 8th grade twelvemonth. We were non anticipating this. As I looked through the course of study. I saw that our first assignment was due in a hebdomad and it was a narrative. At this clip. I did non even cognize what a narration was. Ms. Bradley explained that a narration was an history or narrative of events. It could be either true or false. Our narrative had to be true. It had to be a true history of something that happened to us over the summer. She wanted to estimate how are composing accomplishments were. Our narrative had to be at least two to two and a half pages long. I chose to compose my first of all time narrative on my trip to Fort Worth. Texas. Once once more. I was plagued with writer’s block. I had the narrative in my caput. but everything I wrote down. merely did non sound right. The hebdomad went easy by. until it was eventually Friday. the due day of the month. I finished my narrative the dark before. I was truly nervous about the paper. Ms. Bradley returned the paper to us the undermentioned Friday. I was ace nervous. I took a deep breath and turned over my paper. I got an â€Å"A† ! I was enraptured. She wrote. â€Å"Good grammar use. † I was so alleviated. largely because we had a 10 page research paper due at the terminal of the twelvemonth. I knew I could make it now. Those are merely two of many composing experiences that I have had. As I stated before. authorship is non my strong suit. Believe me ; composing essays is non something I do for merriment. at all. I have worked really difficult to get the better of my troubles with authorship.

Peuasive Speech on Uniforms free essay sample

Studies have shown that schools with uniforms function as a whole better than schools without them. Their attendance is better and there are fewer distractions. They instil school spirit and students look more professional. They eliminate fads and jealously between the students because of the latest designer labels. Everyone is treated equally with uniforms and it encourages self expression and individuality through academics, extracurricular activities and not by the clothing they wear. They eliminate a reason to feel self-conscious, helping to improve self-confidence of students. School uniforms ensure that students will come to school in appropriate clothing, and ready to learn. In grade 7 I learned that we would be getting uniforms for my grade 8 year. I wasn’t too pleased to hear the news but I soon realized all of the benefits of a uniform. Safety is a big issue in schools these days, especially with all the gang violence and shootings happening in Toronto. We will write a custom essay sample on Peuasive Speech on Uniforms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When a school has a uniform it is very easy to spot an outsider because of the way they are dressed. If everyone at school is wearing the uniform and someone enters a school not wearing the uniform they can easily be spotted and reported to the office. Many of you are on teams, be it in school or outside. Teams have uniforms to show pride and unity for the school or club they represent. How good does it feel putting on that football or rugby uniform before a game? When you put that uniform on all you can think of is the sport that jersey represents, your performance on the field. That uniform or jersey was specially made to be worn during that sport. When you win you feel pride in wearing the jersey around, and being seen in it. These same key points apply to school uniforms. School uniforms infuse school spirit inside and outside of school, when you put on that uniform and come to school all you should be thinking about it your performance in school, which encourages less distractions. A school uniform is designed specially to promote education and professionalism. Think about how much you spend on your school clothes each year. Regular clothing is becoming far more expensive than a uniform. Back to school shopping would get some much easier, with a school uniform. You would be able to get more nice and expensive clothes for outside of school. A school uniform is very durable and lasts longer than regular clothing because they are made especially for repeated wash and wear. They can also be handed down through siblings going to the same school.

Africa

Africa Africa, second largest of Earth's seven continents, covering 23 percent of the world's total land area and containing 13 percent of the world's population. Africa straddles the equator and most of its area lies within the tropics. It is bounded by the Atlantic Ocean on the west, the Indian Ocean and Red Sea on the east, and the Mediterranean Sea on the north. In the northeastern corner of the continent, Africa is connected with Asia by the Sinai Peninsula.Africa is a land of great diversity. If you were to trek across the continent, you would pass through lush, green forests and wander vast, grassy plains. You would cross barren deserts, climb tall mountains, and ford some of the mightiest rivers on Earth. You would meet diverse people with a wide range of cultures and backgrounds and hear hundreds of different languages. You would pass through small villages where daily life remains largely the same as it has been for hundreds of years, as well as sprawling cities with skyscrapers, modern economies, and a mix of international cultural influences.Zik Zak og Optiker RÃ ¸vik i Thomas Angells gateHis reputation for leadership, personal integrity, and dependability acquired him the title of "Zik of New Africa".Benjamin Nnamdi Axikiwe was born on November 16, 1904 in Zunguru, Northern Nigeria, to Onistsha Ibo parents. Here he learned of the inequalities of Colonialism when his father, Obed-Edom Chukwaemeka Axikiwe, a civilian clerk of a British army regiment was forced to leave his job because of discrimination. When Nnamdi was eight we went to live with his paternal grandparents, where he became fluent in the Ibo and Yoruba languages. He eventually learned English, when he began schooling at a Catholic Missionary School, where he excelled at sports as well as academics. This began a series of school transfers for Nnamdi because of his academic excellence. He attended the Wesleyan Boys High School in Lagos as well as the Hope Waddell Training Institute...

Old Spice Ad Analysis Essays

Old Spice Ad Analysis Essays Old Spice Ad Analysis Essay Old Spice Ad Analysis Essay December 11, 2012 Comp I Advertisement Analysis Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and â€Å"the male gaze. † The function of marketing is to either increase the number of customers or increase the rate of use among current customers. The number of customers can be increased by converting customers from competing brands, developing loyalty to the brand among current customers, or expanding the total market for the product class. The more ads they make, the more they in turn have to make in order to get our attention, it’s led to a vicious circle of clutter† (PBS Frontline: The Persuaders). Advertising is a battle of which company can fill up the most empty wall space. Consequently, cities turn into a mass chaos of posters and billboards. Subway tunnels have now been turned into moving pictures, to produce almost a â€Å"commercial† if you w ill. The buses themselves have been turned into moving billboards. Nowadays the thirty-minute block for a television show is about 15 minutes worth of advertisements and 15 minutes of the actual show. Along with that, many people are actually being paid to be an advertisement, whether it be standing out in front of a building with a sign, or putting a company decal on their car. Advertisements, likewise, cannot be escaped. However, often advertisers have to be sure and not â€Å"over do† their advertisements, or else the audience in which they are trying to appeal to will become annoyed. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. These ads are designed not only to get their product noticed in the marketplace, but also to eclipse other lines of men’s body wash. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man. The Old Spice advertisements capture men by reaching out to the needs of women, giving the ideal image of what a man should be and how he should smell, and by creating a sexual theme that attracts attention. The bottles used for all Old Spice products have red incorporated within the design. This is because red is the color of attraction. That is why red always surrounds Valentines day. Red can also signify power and strength. The Old Spice design tries to go with a classic, authentic look. It wants to appeal to a variety of ages. It has a very sophisticated look (Keitel). In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. Women have many opinions on commercials that deal with men’s products, and if they like the commercials, they will be more apt to either buy the product themselves or influence the men they know to buy it. Advertisers not only use sexual appeals to attract attention to their ads, but to position their brands as sexual and to suggest that sex-related benefits can ensue to the brand purchasers. In Old Spice’s current ad campaign, there are a series of commercials using different actors and sports stars that are very fit and good looking to highlight their body wash. In the ad they use ex-NFL wide receiver Isaiah Mustafa, promoting elements of masculinity, sex appeal, and humor. In the ad, Mustafa is coming out of a shower dressed only in a towel, saying in a deep voice, â€Å"Hello, ladies†, and then continuing to talk directly to women viewers, telling them to look alternately at him and then the man sitting next to them for the implied comparison in which no normal man would come out very well. The commercial then continues with rapidly shifting scenes that show Mustafa in romantic fantasy? like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then holding tickets to â€Å"that thing you love†. The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach. The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the â€Å"ultimate man†, or as the slogan used in the ads says, â€Å"Smell like a man†. The ad makes a man react emotionally and appeal directly to his masculinity, vanity, and even his insecurity in being able to impress, attract, and keep women happy. This ad also portrays the idea of â€Å"scopophilia†. Scopophila is known as the pleasure in looking; by this, women want to have a pleasure in looking at their man, and the only way that will happen is if he uses Old Spice. In addition to appealing to women’s tastes and a man’s emotional need to smell like a manly man and attract a woman, this commercial uses the old reliable advertising strategy – sex sells. A sexually themed commercial can appeal to both men and women, and is sure to attract attention. Men and women are often portrayed in a sexual manner in ads of products that have absolutely nothing to do with sex itself. However, the sexiness of the advertisement causes people to remember the ad, and thus the product. This sexiness in advertising is enhanced and affected by the physical attributes of the models, their movement or actions, their interactions if there is more than one model, and the special effects provided by the camera. The desired result is achieved, because of the sexual nature of the ad, a fit and good-looking man talking directly to women in a seductive voice and in a romantic location. People, both men and women, stop what they are doing and watch. Sex can make the beholder feel young again. Sex may also reassure men of their masculinity and women of their femininity. The sexual content of the commercial also does more than grab people’s attention, it helps them remember the ads. The Old Spice ads are successful because they make an impression on people and lead to discussions with other people who have seen them. The advertisers do have to be careful with the use of sex appeal in these ads. If the sexual content is overdone, it might not work as intended. They need to make sure that people are not so distracted by the sexual appeal of the ad that they do not remember what the ad was for in the first place. It does not do any good to create a sensual or sexual message when all they can remember is the image and not the brand name. Therefore, advertisers need to make sure the sexual/sensual image being used is connected in some way to the product or service being promoted. This will create a link between the two and make the viewer much more likely to remember the product or service being advertised. When making a sexual ad, producers must tailor the message to the people they are targeting, which includes understanding the audience’s feelings and beliefs on public sexuality. Women have a different viewpoint on the subject of sexual appeal in advertisements. The objectification of women in advertising campaigns has significant psychological implications. It socializes women to think of them in the manner in which they are depicted, and causes them to engage in self-objectification. When women view advertisements featuring thin female models, it causes them to think that their own bodies should also be thin, creates anxieties relating to their weight, appearance, body satisfaction, and creates a negative mood. Thus, their body image causes them to suffer emotionally and psychologically. Bordo states in her essay, â€Å"Today, as many as one million men – and eight million women – have an eating disorder. † Perhaps, by buying the advertised items, the viewing audience of women believes they will instantly become taller, thinner, younger, and prettier. This is not the same psychological effect experienced by women who view ads with female models of average proportions, or with no female models at all. Objectification of women in advertisements and emphasis on the size of their breasts has created a society of cosmetically enhanced, large-breasted women. Their self-image is predicated on the medias portrayal of a desirable woman. In order to have high self-esteem, and see themselves as attractive and valued women, many females feel this enhancement is necessary. Most human consumption is a result of a drive to satisfy sensuous desires. Advertising uses sexual images to encourage this consumption. People become dissatisfied with their imperfect selves, and seek to become perfect by buying the sexually charged products. Sex is an easy way to get the attention of males and make a product seem desirable. Women are objectified, and men are swayed to purchase the product and as a reward, get the women. The women represented in these ads are all beautiful and physically well endowed. Men are stimulated by the immediate physical sexuality in the ads, whereas women seem to be more stimulated by the sexuality for the romantic aspect of it. Men want to get the women. Women want the sexuality for the promise of the future. There seems to be no question that the use of sexuality in advertising helps to sell a product. However, when sexuality is used, the concept is true that there is greater consumer interest in observing the ads. This increased consumer interest often leads to the purchase of the advertised product. Bordo, Susan. â€Å"Beauty (Re)discovers the Male Body†. Writing Analytically with Reading. 2nd ed. EDS. Rossenwasser, David and Jill Stephen. Boston: Wadsworth, 2012. 821-843. Print. Keitel, Victoria. â€Å"Old Spice Analysis. † Personal. PSU. n. d. Web. 11 Nov. 2012 Rushkoff, Douglas. â€Å"The Persuaders. † PBS Frontline. 9 Nov. 2004. Web. 11 Nov. 2012

The Airbus Way Essay Example | Topics and Well Written Essays - 2000 words

The Airbus Way - Essay Example Moreover, this paper also comprehends regarding the unfairness of employees’ behaviour with the other members which have been mostly due to the improper distribution of authorization power. Table of Contents Executive Summary 2 Introduction 4 Main Findings 5 Lewis’ Cross Cultural Model 5 Hofstede's Cultural Model 7 Problems Related With Airbus Cultural Diversity 9 Failure Merger Planned Between Airbus’ Parent Company EADS and BAE System 11 Conclusion 12 Recommendations 13 References 14 Bibliography 17 Introduction Airbus SAS is a subsidiary company owned by European Aeronautic Defence and Space (EADS) which is considered as one of the leading European aerospace and defence service providing company one of the world’s largest aircraft manufacturers. It operates by focusing upon the customers’ needs and preferences relying upon the expertise of employees and technological leadership. Company offers several kinds of jet-liner products, including milita ry communication aircrafts, commercial airline aircrafts and transport aircrafts. Apart from these, the company also provides multi-role military air-lifters for various observation purposes, medical evacuations, marine patrols, carrying paratroopers and cargo transports. Moreover, company manufactures, develops and supports commercial aircrafts for over 100 seats (Airbus S.A.S., 2013). At present, Airbus also offers comprehensive as well as modern product lines which include superior facilities for passenger aircrafts comprising from 107 to 525 seating capacity. Several kinds of amenities are also offered through commercial aircrafts such as A320 single-aisle aircrafts, A330 or A340 long range aircrafts, A350 XWB next-generation family aircrafts and A380 double-decker family aircrafts. Additionally, it can be observed that in its operations, Airbus tends to expand its opportunities in present competitive commercial market and broaden its product ranges by implementing expert, high skilled employees within the military markets. Moreover, company also aims at expanding its business portfolio comprising freighter aircraft products with the expectation to set new standards of operations within the general aircraft manufacturing industry sectors (Airbus S.A.S., 2013). Main Findings Lewis’ Cross Cultural Model During 1990s, British multilingual person and cross-cultural communication expert, Mr. Richard Lewis created a cultural model which till date is used to help the evaluation of the differences among divergent cultures. This model has been widely used to deliver generalized evaluation upon cultural diversity that can assist leaders to regulate their leadership styles by fulfilling different cultural needs of their employees and the stakeholders at large. This model classifies cultural differences into three main categories, such as ‘Linear-active’, ‘Multi-active’ and ‘Reactive’ (Richard Lewis Communications, 2013). Figure: The Lewis Model (Richard Lewis Communications, 2013) According to the Lewis Model it has been observed that organisations which operate under the category of a linear active culture, are basically task oriented owing to which greater focus is rendered towards technical competencies and demonstration of facts before sentimental